AEO Insights
AEO Insights: see how AI assistants recommend you
See how often ChatGPT, Claude, Gemini, Perplexity and Google's AI answers name your business, where you rank, what they say about you, and why.
In short
AEO Insights shows how often AI assistants name your business when customers ask the questions that matter to your sector, where you appear in their answers, and what they say about you. It covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Google AI Overviews, with every figure traceable to the answers behind it.
What does AEO Insights measure?
We put a published set of questions for your sector to every assistant and read every answer. Insights turns those answers into a few plain measures:
| Measure | What it tells you |
|---|---|
| Visibility | The share of answers that name you |
| Share of voice | Out of every business named, how often it was you |
| Average place | Where you appear when you are named, first or fifth |
| Links to your site | How often an assistant linked to your own website |
| Sentiment | Whether answers speak well of you, and what they say you are known for |
Each measure splits by assistant, so you can see that Perplexity names you while Claude does not, and why that matters.
Can I see whether an assistant knew me or searched for me?
Yes. ChatGPT, Claude and Gemini are each asked twice: once from what the model already knows, and once after searching the web. A filter shows either or both. A business named only after searching is findable on the web but not yet known to the model, which calls for different work than a business missing from both.
Which questions and audiences does it cover?
The questions are written the way customers actually ask them, and published on each sector page. The question map shows every question, coloured by how often you come up, so the ones you never win stand out.
Sectors that serve visitors are also measured for tourists, cruise passengers and Spanish cross-border shoppers, not only residents. The Audiences tab compares them.
Does it show why assistants recommend others?
Partly, and honestly. Insights shows which websites the assistants linked to in your sector: review sites, guides, news and competitors' own sites. Those are the sources an assistant trusted. It cannot see inside a model, so it shows what the assistants cited rather than guessing at a formula. See Sites AI trusts.
What do I get on each plan?
- Free: a snapshot of your position in your sector, every assistant, and the rivals named above you, measured once.
- Growth, £49 a month: the same measures re-run on your sector's schedule, with movement over time.
Full details are on the pricing page. Visibility is opening soon; join the waitlist for early access.
Common questions
How often are the answers measured?
Every published question is asked again each month, and every figure says when it was measured. Our methodology page explains the exact schedule and models.
Is the visibility score public?
No. Your own score, and where you sit when you are not at the top, are private to you. Public sector pages publish only what we asked and which businesses were named.
Can I pay to appear higher in AI answers?
No. Nothing a business buys from Visibility changes what an AI assistant answers. Insights shows you where you stand and why, so you can change what the assistants find about you.