Get described the same way everywhere

When an assistant searches the web to answer a question, it reads several pages and writes from what they have in common. Your own website is one voice. Directories, review sites, local news, tourism sites and your Google Business Profile are others, and they often carry more weight because you did not write them.

When those sources disagree, the assistant has to choose, or leaves you out. An old address on a directory, a closed branch still listed, or a different name on Facebook are all reasons for an assistant to hesitate.

In Visibility, the Sites AI trusts view lists the sites assistants actually cited for your sector's questions, so you can see which of them mention you and which do not.

• Name. One form, used everywhere. If people also know you by a shorter name, use it alongside the full one, not instead of it.
• Address. The same street address, written the same way, including "Gibraltar".
• Phone. The same number, with the +350 country code on anything international.
• What you do. The same description of your main services, in the words customers use.
• Hours. Kept current everywhere, including holiday hours.
• Website address. The same one, ideally the exact address your site ends up on (with or without www).

Start with the places a customer or an assistant is most likely to land:

1. 1Google Business Profile. Google's own local results draw on it. Claim it, complete every field, and keep hours current.
2. 2Apple Maps and Bing Places. Apple Business Connect feeds Apple Maps and Siri; Bing Places feeds Bing and Microsoft Copilot. Both are free.
3. 3Review and booking sites relevant to your trade, such as Tripadvisor for hospitality.
4. 4Local directories and trade bodies that list businesses in your sector.
5. 5Your social profiles, which should all link back to your website.

Then search your business name in an assistant with web search on, and look at which sites it cites. Those are the ones to correct first.

The honest route is to do things worth writing about and tell the people who write: local press, sector newsletters, community and charity work, partnerships with other businesses, useful guides on your own site that others link to.

Avoid paid link schemes and fake reviews. Beyond the ethics, they are exactly the pattern search engines and assistants are built to discount.

1. 1Claim or update your Google Business Profile, then Apple Business Connect and Bing Places.
2. 2Search your name in ChatGPT and Perplexity with web search on, and list the sites they cite.
3. 3Correct any listing with an old address, phone number, name or hours.